Local Government
Summary
Ever improving standards of customer service in the private sector have led to raised expectations of service from the public sector. Government stakeholders, be they citizens, tax payers, voters, business partners, employees or influencers expect the multi-channel, personalised, convenient and consistent interactions from local authorities that they already receive from private companies.
For local authorities, moving to a customer-centric model is at the core of the public service transformation initiative that continues to drive the government agenda. Public organisations are redesigning their business processes to focus on the needs of their stakeholders. Centralised access to customer information is fundamental to a citizen-centric approach and a customer relationship management (CRM) system supports and facilitates that approach.
Optevia Local Government ‘firsts’
-
Alongside Microsoft, Optevia launched Microsoft Dynamics CRM in the UK in 2004
-
First deployment of Microsoft Dynamics CRM in local government at Derby City Council
-
Responsible for 50% of all local government Dynamics CRM deployments
-
Optevia Essentials range for local government is unique in terms of breadth of coverage and offering