Energy deal comparison company implements Optevia CRM to save local businesses an average of 23% in energy costs
Lumina, the energy deal comparison service wholly owned by Kent County Council (KCC), today announced that it has selected public sector CRM specialist, Optevia, to implement a tailored CRM solution to manage customer interactions and power its new Pricing Engine.
The Pricing Engine, also based on Microsoft Dynamics CRM and developed by Optevia, will aggregate gas and electric tariffs from the multiple suppliers in the UK to compare the best deals on the market for small to medium-sized enterprises (SMEs).
Those prices are directly integrated into Lumina’s CRM database, and automated campaigns can be targeted at the Lumina customers that might be paying a higher rate for their gas and electric.
James Dubois, Director of Lumina said: “Lumina is quite unique in that we provide a free of charge brokerage service to businesses looking for the best energy deals; and in today’s increasingly volatile market, with energy prices set to soar over 80% within the next decade, SMEs need to secure the best energy rates possible otherwise it could start eating into their profits. In turn we offer marketplace expertise and more importantly, reduced energy bills. On average we provide customers with 23% cost savings against typical renewal rates offered by suppliers and in one instance we were able to save a company 56% in energy costs.
Technology is key to stay competitive and source the best deals. We therefore sought a CRM platform that would provide a front office application with a single view of our customer database, allowing us to integrate a Pricing Engine that could pull the most current rates from UK energy suppliers and report the recommendations to our customers. Optevia was the clear choice as they could provide a tailored and unified solution to meet our specific requirements of seamlessly integrating the CRM system with the Pricing Engine, helping us save time and enabling us to provide the best service on the market.”
Based on the cloud solution, Microsoft Dynamics CRM On Line, Optevia has developed and built a bespoke CRM solution that is in the testing phase and due to be launched in November 2013. The Optevia solution will provide more accurate search criteria needed to qualify the best energy deals. Optevia has also provided support and training so the team is up to speed and ready for the roll out.
Tim Vernon, Managing Director at Optevia, said: “We’re delighted to help Lumina with the management of its interaction with its customers to improve customer service whilst driving internal operational and cost efficiencies. This CRM system will enable Lumina to stay competitive in the marketplace.
James Dubois concludes: “Kent County Council is constantly looking for opportunities where it can offer greater services. Although the service is free for local businesses, once a contract has been placed, Lumina receives a small fee by the energy supplier and any profits made are put back into Kent County Council, which contributes to reducing taxation and maintaining front line services. The model is so appealing that other councils are now in talks with us to service their regions too. We look forward to helping other areas save money on energy bills and invest profits back into the public sector.”